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"HULK" FILMMAKERS USED $0 FLICKR PHOTO

A friend sent this to me:
When the producers of the blockbuster movie “The Incredible Hulk” needed a picture of a destroyed home for a mock newspaper, they turned to Flickr. A newspaper featured during the film’s opening credits – purportedly showing destruction caused by the Hulk – features an actual image of a home damaged during a hurricane. According to The Daily Press of Newport News, Virginia, the photo is by hobbyist photographer Tony Alter, who posted it on his Flickr page. Alter’s] ‘Hulk’ picture isn’t the first to be used by professionals. In 2007, the Life Takes Visa Internet ad campaign paid Alter $150 for use of a Volkswagen Beetle picture…. Although Alter didn’t get any money for his “Hulk” picture, or a place in the credit roll, he is still excited to share his pictures with anyone who’s interested.” “The Incredible Hulk” has now grossed $115.5 million._via c-monster

by Jonathan Lipkin at Tue Jul 08 11:20:52 UTC 2008 (ed. Jul 9 2008) Brooklyn, United States | Bookmark this | Digg this |

Question: did Mr. Alter give prior permission for the house picture to be used?

by Wes Shepherd | 08 Jul 2008 12:07 | Toronto, Canada |
No permission was given or asked, nor money exchanged. More from PDN:

When the producers of the blockbuster movie “The Incredible Hulk” needed a picture of a destroyed home for a mock newspaper, they turned to Flickr.

A newspaper featured during the film’s opening credits — purportedly showing destruction caused by the Hulk — features an actual image of a home damaged during a hurricane. According to The Daily Press of Newport News, Virginia, the photo is by hobbyist photographer Tony Alter, who posted it on his Flickr page. The paper reports:

"[Alter's] 'Hulk' picture isn't the first to be used by professionals. In 2007, the Life Takes Visa Internet ad campaign paid Alter $150 for use of a Volkswagen Beetle picture.... Although Alter didn't get any money for his "Hulk" picture, or a place in the credit roll, he is still excited to share his pictures with anyone who's interested."

“The Incredible Hulk” has now grossed $115.5 million. A shame they couldn’t spare a few bucks to pay this guy for the use of his photograph.

by Jonathan Lipkin | 08 Jul 2008 13:07 | Brooklyn, United States |
another example of why its getting harder and harder for professional photographers to make a living.

by chad hunt | 08 Jul 2008 23:07 | new york city, United States |
This also shows that volume devalues a commodity…

by santanu chakrabarti | 09 Jul 2008 03:07 | Kolkata, India |
This also came to my mind: Should Flickr not have some tutorial/general awareness material to make all the contributors aware of their rights as a photographer?
Being a big archive of photography/video does Flickr not have such a responsibility?

What do you feel my friends?

by santanu chakrabarti | 09 Jul 2008 03:07 | Kolkata, India |
If you explore your homepage you’ll find a options for granting licencing rights. I just checked mine, and everything I have is copyrighted with no usage rights for anyone. Not sure how that stands up if someone wants to ignore the copyright.

by Wes Shepherd | 09 Jul 2008 11:07 | Toronto, Canada |
You just have been Flickered: http://blog.melchersystem.com/2008/07/08/you-just-have-been-flickered/

by Stupid Photographer | 09 Jul 2008 11:07 (ed. Jul 9 2008) | Holy Smokes, Holy See |
“You just have been Flickered”

Not sure if I should be honored or offended, but….thanks…I guess.

by Wes Shepherd | 09 Jul 2008 12:07 | Toronto, Canada |
It was highlighted in red, meaning it was a stupid hot-link. I have now edited my post to make this fact as clear as possible for you, Wes.

by Stupid Photographer | 09 Jul 2008 12:07 (ed. Jul 9 2008) | Holy Smokes, Holy See |
“I have now edited my post to make this fact as clear as possible for you, Wes.”

Thanks, I get it now. And yeah, sometimes I need things spelled out as clearly as possible, especially in the morning, and before my sixth coffee! I’ll read through this info asap.

by Wes Shepherd | 09 Jul 2008 12:07 | Toronto, Canada |

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Participants

Jonathan Lipkin, Professor, Photographer Jonathan Lipkin
Professor, Photographer
Brooklyn , United States
Wes Shepherd, Freelance Wes Shepherd
Freelance
(Will shoot anything any time)
Toronto , Canada
chad hunt, photography chad hunt
photography
(www.chadhuntphotography)
new york city , United States
santanu chakrabarti, Freelance photographer santanu chakrabarti
Freelance photographer
(Camerawala, obsessed by images)
Kolkata , India
Stupid Photographer, Dazed, shocked, stupefied Stupid Photographer
Dazed, shocked, stupefied
(Stupid Photographer Agency)
Holy Smokes , Holy See


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