April Sandmeyer attended Interlochen Arts Academy, School of Creative Arts & Mannes College of Music while working at her family’s public relations and publishing companies. She began booking bands in NYC,  was seen on the arms of rockers Billy Idol, Sylvain of the NY Dolls and Gordon Spaeth of The Fleshtones. 



Legendary rock photographer Lynn Goldsmith asked her to be her agent and she repped hundreds of photographers worldwide including Bob Gruen, Karen Hardy, Mick Rock, Glen Friedman, Rikky Powell, Nick Elgar, Dave Hogan, John Roca, Richard Corkery, Richard Young,  Ron Wolfson, Raj Rama, Jonathon Exley, etc. through the LGI Agency. 



She left  LGI to be Director of Sales and Bureau Chief of London Features, where she was instrumental in getting Kevin Mazur his position as staff photographer of Rolling Stone and launched / boosted  the careers of Dave Lewis, James Edstrom, Dana Frank, Eddie Malluk, Frank Forcino, Alan Gordon, Diane Cohen, & many others. 



She went on to open REX FEATURES NY office, where she was Bureau Chief. She became one of NY’s top photo agents, selling one time editorial photo use rights for an unheard of (at the time)$200,000 and doing dangerous undercover research to better sell photos, as part of syndicated news packages. 



She is a familiar face among TV, magazine and newspaper reporters and photojournalists that she worked side by side with. She did the research for Angie Bowie’s (David Bowie’s ex-wife) book "The Bisexuality Pocket Essential" (which is dedicated to her). 



Being an arts agent, her client list included Bono of U2, Paul Simon, Kenneth Cole, Giorgio Armani, Bill Cosby, The Whitney Museum, Ellis Island Museum,  Paul Stuart,  Lord & Taylor, Ogilvy & Mather, Discover Card, Elizabeth Arden, Nino Cerruti, Greg Norman, Patrick Ewing, MTV, Fuji Film, Ron Howard, Reebok, Bloomingdales, Addidas, The Limited, Galyan’s, Fendi, NYC Ballet, Lincoln Center, Joe Papp Public Theater, Hewlett Packard, Target, Nintendo, Disney, General Motors, Steuben Glass, BMG Records, Grey Advertising, Dentsu,  Comdex, LG, Samsung, Shiseido, Reading Rainbow, private collectors, etc., spanning the fashion, beauty, entertainment, technology, and sports worlds. 



She appeared in the films: "Truth or Dare" with (her cousin) Madonna, Woody Allen’s "Celebrity", "Nick & Jane" with David Johansen, "KIDS", "Miracle On 34th Street" (remake), "Papparazzi" and 2005 National Geographic Special. She provided locations for Mariah Carey’s first music video and Spiderman II.  



She continues to be an arts agent, is an elected officer of the Daughters of the American Revolution as Historian, serves on the board of Freewill Fashions, a NYC based company which promotes recycling vintage fabrics as a means to save the environment . She organized the 1st Freewill Vintage Fashion Show that kicked off Spring Fashion Week 2006. Her daughter, Maia Christina, was the first model on the runway and is a talented singer / songwriter, performing since she was a child, and a familiar face in the NY music scene. Maia’s sister, Alissa, studied opera professionally and is also musically gifted.



April was most recently written about in "I’m Here, Now What?! – An Artist’s Survival Guide for NYC, published 2006 by Amy Harrell, an excellent resource for actors and anyone struggling to make it in NYC. Being an avid traveler, April’s reviews can be seen in Zagat’s and Marcellino’s Restaurant Guides and travel publications. When not in NYC, she can be found snowboarding down a mountain , hiking in Tucson, Arizona, or snorkelling in the Caribbean.