Just wondering how many of you use logos for your marketing materials? I’ve had my current logo on my direct mail materials since around ‘98, and have recently pondered its value after I found another photographer within the community replicating the same format, angle, and logo colors (after corresponding for a few months asking for career advice). So, should your name be just Arial Bold, or should you put energies into a common theme? In the end, it’s the photography that really matters, so is a logo just a highlight color on our “brand”?