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email campaign to stop Getty's new $49 pricing
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Subject: ASMP concerned about new Getty pricing
Dear ASMP member,
Last week, Getty Images announced a new “web use” license that will be priced at $49. It appears that nearly all of Getty’s images will be offered this way, including all but one of the Rights Managed and Rights Ready collections. This is a drastic price cut, with implications for image licensing of all kinds, and it is a matter of grave concern for ASMP.
In addressing this issue, it is important that concerned photographers, and their organizations, make their voices heard. The Stock Artists Alliance is the organization that focuses specifically on issues relating to stock imagery, so it is taking the lead. The ASMP Executive Board has approved adding ASMP as a signatory on the open letter that SAA has drafted, and we will be working with SAA, and through all possible channels, to gain a better outcome.
Besides ASMP and SAA, the letter has been signed by the Association of Photographers (AOP), Advertising Photographers of America (APA), Editorial Photographers (EP) and Canadian Association of Photographers and Illustrators in Communication (CAPIC). Collectively, these groups represent some 12,000 professional photographers, including a significant number of Getty’s contributors.
It’s pretty clear that Getty Images is within its legal rights to price images in accordance with its understanding of the current market. However, Getty is the market leader, and its decisions affect the entire industry. We believe that this latest pricing strategy will unnecessarily depress the market for all image licenses, including uses outside of the web space. We are therefore urging Getty to exempt all of its Rights Managed and Rights Ready collections from the web use license.
What you can do
If you license images as stock, Getty’s actions will affect you. Express your concerns to your stock distributors and representatives. Talk to your industry colleagues.
If you are a Getty contributor or prospective contributor, you may wish to raise the issue with Getty Images executives. The key people are:
For more information
The ASMP web site has a more detailed examination of the new Getty pricing system in the Special Announcements section, at http://www.asmp.org/news/spec2007/Getty49.php It includes links to additional resources, including Getty’s own statements and the opinions of well respected financial analysts who cover this industry.
by
Yunghi Kim
at
Wed Sep 12 02:34:03 UTC 2007
(ed. Mar 12 2008)
IN New York,
United States
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Donna Ferrato was talking about Getty and Corbis..
http://digitaljournalist.org/issue0205/donna_intro.htm click on the link and watch the “It’s famine time for photographers.”
Things are getting worst and worst for us. I hope those who survive by photography can handle this world…
cheers, A
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oi, jesus…......
thanks for the link Yunghi, will read the ASMP site thanks…
b
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Hey! maybe we should sign up King Canute to help ;)
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Also see STOCK ARTIST’S ALLIANCE (SAA) Latest Press Release
FOR IMMEDIATE RELEASE September 10, 2007
Leading Photographer Groups Call on Getty Images to Remove Rights Managed Collections from new $49 “Web Use” License
”....
Coordinated Action by Photographer Associations [written in response by SAA with regards to Getty’s new $49 pricing]
This is the latest example of coordinated advocacy initiatives by leading photographer trade associations who are increasingly working together to address issues of common concern to their members. They have also joined together as members of the PLUS, The Picture Licensing Universal System; and √ Imagery Alliance, a diverse coalition of industry stakeholders formed to respond to proposed “orphan works” legislation, and to champion the need for industry licensing and metadata standards, and copyright education.
Contacts:
Betsy Reid, SAA Executive Director betsy@stockartistsalliance.org 305-733-2737 Roy Hsu, SAA President president@stockartistsalliance.org 917-363-5292
About SAA SAA is the only trade association dedicated to the business interests of professional stock photographers, supporting its global membership with substantial information resources and ongoing advocacy initiatives. www.stockartistsalliance.org
About ASMP The American Society of Media Photographers (ASMP) is the premier trade association representing the interests of publication photographers for over 60 years. www.asmp.org
About AOP The Association of Photographers (AOP) is a UK based professional trade association with in excess of 1800 members working in the fields of fashion, advertising, editorial and design. Established in 1968, the AOP brings professional photographers together, protecting their rights and promoting photography. www.the-aop.org/
About APA The Advertising Photographers of America (APA), the leading trade association representing the interests of advertising photographers, works to improve the environment for success in the industry and champions the rights of photographers worldwide. www.apanational.com
About EP Editorial Photographers (EP) is an organization of 2,000 of the top magazine and news photographers from around the world dedicated to improving business practices and contracts. www.editorialphoto.com
About CAPIC The Canadian Association of Photographers and Illustrators in Communications (CAPIC) was founded in 1978 to safeguard the rights of photographers and illustrators and digital artists working in the Canadian communications industry. www.capic.org“
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Click HERE for more SAA NewsWire
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√ The The Imagery Alliance is made up of the following organizations listed below:
Advertising Photographers of America (APA)
American Institute of Graphic Arts (AIGA)
American Society of Media Photographers (ASMP)
American Society of Picture Professionals (ASPP)
Association of Photographers (AOP) (UK)
Art Directors Club (ADC)
British Association of Picture Libraries & Agencies (BAPLA)
Coordination of European Agencies Press Stock Heritage (CEPIC)
Editorial Photographers (EP)
Graphic Artists Guild (GAG)
Illustrators’ Partnership of America (IPA)
North American Nature Photography Association (NANPA)
National Press Photographers Assoc (NPPA)
Picture Archive Council of America (PACA)
Picture Licensing Universal System (PLUS)
Professional Photographers of America (PPA)
Society for Photographic Education (SPE)
Stock Artists Alliance (SAA)
White House News Photographers Association (WHNPA)
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I think the KEY here is this paragraph below:
In a coordinated response, leading trade associations representing over 12,000 professional photographers have called upon Getty Images to remove all Rights Managed imagery (including their Rights Ready brands) from this new license product.
Full Text: http://www.stockartistsalliance.org/info/news/news.htm#Getty49License
I know we all need to work but we also need to be smarter about signing contracts, accepting bad day rates, giving up our copyrights.
IF you need help, a good place to learn/get support regarding pricing, contracts, copyright issue, etc., is to is on Editorialphoto. http://forum.editorialphoto.com. Im not plugging them, I honestly believe its a good place to learn “the business side of photography.”
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I think so too, Yunghi. Thanks for posting this!
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ASMP: Association Position and Response
The following associations, representing more than 12,000 professional photographers, including many Getty contributors, have quickly come together to respond.
Stock Artists Alliance (SAA) American Society of Media Photographers (ASMP) Association of Photographers (AOP) Advertising Photographers of America (APA) Editorial Photographers (EP) Canadian Association of Photographers (CAPIC) We have sent a joint letter to Getty Images CEO Jonathan Klein, urging the company to remove Rights Managed and Rights Ready images from this pricing scheme. We have also released a public statement announcing our action and outlining our concerns, in order to raise awareness and spur dialogue about this alarming development.
We believe that this extreme reaction by the market leader to competitive pressure risks undermining Getty’s core Rights Managed licensing business — and the businesses of independent contributing photographers who create and own the majority of imagery in these collections.
Furthermore, we are concerned about the repercussions of this move by the market leader across the image licensing industry, and the potential fallout for the professional photography business in general caused by this sharp devaluation of our highest quality imagery.
As the market leader, Getty’s actions affect the entire industry. We therefore expect this heavy discounting of image values risks the long-term revenue potential of image licensing, whether it be stock or commissioned.
Summary of our concerns:
Loss of high value digital license revenue. Devaluation of RM licensing. Erosion of prices for all media. Reduced return for photographers. Reduced recovery value for images. Read the Joint Association Press Release: http://www.stockartistsalliance.org/info/news/news.htm#Getty49License
WHAT CAN YOU DO?
Speak with your colleagues, representatives and stock distributors to express your concerns about the effect of Getty’s actions on our industry. If you’d like to write to Getty Images, key contacts are:
Jonathan Klein, Getty Images CEO — jonathan.klein@gettyimages.com Paul Banwell, Getty Images Artists Relations — paul.banwell@gettyimages.com
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Getty Offers Slight Concession In $49 Pricing Program
September 14, 2007
By Daryl Lang
Updated Sept. 15
With photography groups protesting a new plan that sets a standard $49 rate for web usage of stock images, Getty Images announced a small concession Friday.
“In listening carefully to feedback from photographers, we have decided to reduce the duration of rights-ready and rights-managed web-resolution licenses to 3 months,” said Nick Evans-Lombe, Getty’s executive vice president for imagery, products and services, in a statement. Previously, the license duration had been one year.
Evans-Lombe also stressed that the new prices applied to a new product, and that art buyers were consuming it eagerly.
“The new file size, which is half the size of the smallest size previously available at Getty Images, protects the value of your imagery, as well as the copyright, by making it impossible for these images to be used in any other way than online,” the letter said.
The Getty statement came as more professional organizations, including the National Press Photographers Association, signed on to a letter drafted by the Stock Artists Alliance and endorsed by several other groups. (Related story.)
The SAA and others said Getty’s $49 pricing threatens independent photographers. They urged Getty to withdraw rights-managed images from the program.
In response to Evans-Lombe’s letter Friday, SAA executive director Betsy Reid said by e-mail, “The reduction to a 3 month term for the $49 license is of course a encouraging development, but it doesn’t address our stated concerns or answer our call to remove the product for RM imagery.”
Reid said the SAA would confer with the other organizations and follow up with Getty Images next week.
http://www.pdnonline.com/pdn/newswire/article_display.jsp?vnu_content_id=1003641060
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FOR IMMEDIATE RELEASE
September 17, 2007 [BUT SAME PR IS LISTED AS SEPTEMBER 14, 2007 ON SAA NEWSWIRE]
Stock Artists Alliance
Growing Coalition of Artists’ Groups Call on Getty Images to Remove RM Collections from $49 “Web Use” License
Earlier this week, six leading photo trade associations sent a joint letter to Getty Images CEO Jonathan Klein objecting to the drastic price cuts and calling for the company to remove all Rights Managed (including Rights Ready) imagery from their new $49 “web use” license product.
Since then, more artists’ associations are adding their voices to a growing international coalition that represent the interests of over 35,000 commercial and editorial photographers and filmmakers, photojournalists, illustrators and digital artists.
Stock Artists Alliance (SAA); American Society of Media Photographers (ASMP); Association of Photographers (AOP); Advertising Photographers of America (APA); Editorial Photographers (EP); Canadian Association of Photographers and Illustrators in Communications (CAPIC); National Press Photographers Association (NPPA); Illustrators’ Partnership of America (IPA); Association of Swedish Professional Photographers (SFF); International Association of Architectural Photographers (IAAP); Australian Commercial and Media Photographers (ACMP); Advertising & Illustrative Photographers Association of New Zealand (AIPA); Bureau of Freelance Photographers (BFP); Professional Photographers of Southern Africa (PPSA)
The joint association letter sent to Getty Images’ CEO states: “As the market leader, Getty’s actions affect the entire industry. We therefore expect that your action of devaluing digital usage risks the long-term earning potential from image licensing.” The letter identified five anticipated consequences: the loss of high-value digital license revenue, devaluation of RM licensing, erosion of prices across the board, reduced return for photographers, and reduced recovery value for images.”
In closing, the letter states: “We are eager to work with Getty Images and other leaders in the industry to find ways to evolve image licensing that address the changing needs of new media customers, and which leverage the distinctive value associated with Rights Managed imagery in a changing marketplace.”
Read the original Joint Association Press Release: http://www.stockartistsalliance.org/info/news/news.htm#Getty49License
Contacts: Betsy Reid, SAA Executive Director betsy@stockartistsalliance.org 305-733-2737 Roy Hsu, SAA President president@stockartistsalliance.org 917-363-5292
About SAA The Stock Artists Alliance (SAA) is the only trade association dedicated to the business interests of professional stock photographers, supporting its global membership with substantial information resources and ongoing advocacy initiatives. www.stockartistsalliance.org
About ASMP The American Society of Media Photographers (ASMP) is the premier trade association representing the interests of publication photographers for over 60 years. www.asmp.org
About AOP The Association of Photographers (AOP) is a UK based professional trade association with in excess of 1800 members working in the fields of fashion, advertising, editorial and design. Established in 1968, the AOP brings professional photographers together, protecting their rights and promoting photography. www.the-aop.org/
About APA The Advertising Photographers of America (APA), the leading trade association representing the interests of advertising photographers, works to improve the environment for success in the industry and champions the rights of photographers worldwide. www.apanational.com
About EP Editorial Photographers (EP) is an organization of 2,000 of the top magazine and news photographers from around the world dedicated to improving business practices and contracts. www.editorialphoto.com
About CAPIC The Canadian Association of Photographers and Illustrators in Communications (CAPIC) was founded in 1978 to safeguard the rights of photographers and illustrators and digital artists working in the Canadian communications industry. www.capic.org
About NPPA The National Press Photographers Association (NPPA) is dedicated to the advancement of photojournalism, its creation, editing and distribution, in all news media. Our 10,000 members include still and television photographers, editors, students and representatives of businesses that serve the photojournalism industry. www.nppa.org
About IPA The Illustrators’ Partnership of America (IPA) is a non-profit organization dedicated to protecting the intellectual property rights of its members and creating a mechanism to professionally administer collective management of individual illustrators’ rights. www.illustratorspartnership.org
About SFF Founded in 1895, The Association of Swedish Professional Photographers (SFF) is Sweden’s oldest and largest organization for professional photographers with over 2,200 members working in the areas of advertising, news, fashion, portrait, art, industry and nature photography. SFF’s main task is to improve and develop photographers’ working conditions. www.sfoto.se
About IAAP The International Association of Architectural Photographers (IAAP) is a trusted forum that brings together architectural photographers worldwide, as well connects buyers to the most talented architectural photographers for their projects. www.iapp.co.uk www.iapp.us
About ACMP Australian Commercial and Media Photographers (ACMP), established in 1991, acts as a united voice for Australian professional working photographers. www.acmp.com.au
About AIPA The Advertising and Illustrative Photographers Association of New Zealand (AIPA) was founded in 1978 to promote more communication and higher standards in commercial photography, with a focus on copyright issues and education. www.aipa.org.nz
About BFP Founded in 1965, the Bureau of Freelance Photographers (BFP) provides market information, advice and support to around 6,000 freelance photographer members. BFP members are primarily involved in supplying images to the UK publishing industry and to stock libraries. www.thebfp.com
About PPSA The Professional Photographers of Southern Africa (PPSA) is only national institute for professional photographers in Southern Africa.
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Participants
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md
Undisclosed location.
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Bob Black
Suspect Photog/Writer
(Dreamer- Archer-Husband-Dad)
Toronto
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Canada
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