Lou is President and a principal owner of Grass Roots Software, the first interaction designer for the Prologue family of presentation products, and now oversees outreach and vision-casting for the company. His work as a staff producer for Fresh Air Media, Auburn, California created an opportunity to identify a weakness in the way most presenters worked with their multimedia. Lou was assigned the responsibility of creating a user model and ultimately a business plan to address these needs in a real-time setting. Fresh Air Media’s first and subsequent entries into the house of worship market with Prologue Worship Leader, later SundayPlus, moved quickly to a top position.
Lou’s primary role is in securing partnerships to advance the use of Grass Roots Software technology in a broad range of vertical markets and business to business solutions.
Grass Roots has a vision for creating content and e-commerce opportunities for photographers and artists desiring a channel into business, education and houses of worship.