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Post-mail follow-up w/ potential clients: phone or email?
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So I was wondering what most of you prefer/feel is the best follow-up method with potential new clients after having sent out an unsolicited promo or book mailer. Do you think email allows for the editor to respond back at their leisure or does it get lost in the mess? Phone calls can be ill-timed or undesired? What is the general take on the best way, in today’s market place, to follow-up? Any editors/creative directors out there that can chime in on what they prefer?
by
Michael A. Mariant
at
Fri Aug 24 04:22:03 UTC 2007
(ed. Mar 12 2008)
San Luis Obispo, Calif.,
United States
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Michael, since I am not an editor, I can only say from my experience of reaching someone that it might have been a good idea to announce your intention of either calling or e-mailing in your cover letter. If you send an e-mail, be sure to put a read or delivery notice request to find out if it has been read at all.
On the other hand, I have recently made contact with a couple of people who might be a potential client and an employer in Austria. I called and was able to talk over the phone first. They are not photo editors, though. The potential client gave me his e-mail address over the phone when I asked permission to send some written material. The potential employer consented to talk with me in person when I called. So…. maybe from my most recent experiences, calling them opened the way.
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