581 Subject: ASMP concerned about new Getty pricing Dear ASMP member, Last week, Getty Images announced a new "web use" license that will be priced at $49. It appears that nearly all of Getty's images will be offered this way, including all but one of the Rights Managed and Rights Ready collections. This is a drastic price cut, with implications for image licensing of all kinds, and it is a matter of grave concern for ASMP. In addressing this issue, it is important that concerned photographers, and their organizations, make their voices heard. The Stock Artists Alliance is the organization that focuses specifically on issues relating to stock imagery, so it is taking the lead. The ASMP Executive Board has approved adding ASMP as a signatory on the open letter that SAA has drafted, and we will be working with SAA, and through all possible channels, to gain a better outcome. Besides ASMP and SAA, the letter has been signed by the Association of Photographers (AOP), Advertising Photographers of America (APA), Editorial Photographers (EP) and Canadian Association of Photographers and Illustrators in Communication (CAPIC). Collectively, these groups represent some 12,000 professional photographers, including a significant number of Getty's contributors. It's pretty clear that Getty Images is within its legal rights to price images in accordance with its understanding of the current market. However, Getty is the market leader, and its decisions affect the entire industry. We believe that this latest pricing strategy will unnecessarily depress the market for all image licenses, including uses outside of the web space. We are therefore urging Getty to exempt all of its Rights Managed and Rights Ready collections from the web use license. What you can do If you license images as stock, Getty's actions will affect you. Express your concerns to your stock distributors and representatives. Talk to your industry colleagues. If you are a Getty contributor or prospective contributor, you may wish to raise the issue with Getty Images executives. The key people are: * Jonathan Klein, Getty Images CEO -- jonathan.klein@gettyimages.com * Paul Banwell, Getty Images Artists Relations -- paul.banwell@gettyimages.com For more information The ASMP web site has a more detailed examination of the new Getty pricing system in the Special Announcements section, at http://www.asmp.org/news/spec2007/Getty49.php It includes links to additional resources, including Getty's own statements and the opinions of well respected financial analysts who cover this industry. 12 2007-09-12T02:34:03Z 0 2008-03-12T12:56:27Z true 16725 false 7292 2007-09-17T04:03:02Z IN New York true false email_campaign_to_stop_getty_s_new__49_pricing 1 2008-03-12T12:56:27Z 138