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How Long Do You License Images For When Estimating On A Job

Okay, now don’t reply with ‘how long is a piece of string’.

What I’m interested in knowing is this: is there a rough guideline that photogs use when providing an estimate/quote in relation to the length of time the client is allowed to use the image(s)?

Example: Let’s say an aid agency wants you to do some editorial work for typical aid agency publications: web site; internal reporting; external reporting; posters etc… and they don’t really know how long they require usage for (I know they should, but what I hear is ‘as long as possible’). Do you provide a price based on 1 year usage? 3 year usage? 5 year usage?

Alternatively, is there some other way you work it out?

I know of a creative agency in New Zealand that does a standard quote for 1 year usage and then doubles for each subsequent year that usage is required.

What I’m trying to do is ensure that when I license images as part of a job, to a client that ’doesn’t really know’ how long they need them for, that I’m maximising revenue I should be earning. At the same time, I don’t want to be doing all photogs a dis-service by licensing images for too long at too low a price – with me?

Let me know if you need me to clarify. Thanks. Thomas

by Thomas Pickard at 2006-04-02 07:53:33 UTC (ed. Mar 12 2008 ) Male' , Maldives | Bookmark | | Report spam→

The default is usually 1 year, but it depends on the client. Don’t forget that if you issue a non-exclusive license, it means they get to use the images for a year, but you can use them also. If theyre looking to tie you in so you cant use the images for a year, thats an exclusive license and should carry a higher fee.

by [former member] | 02 Apr 2006 10:04 | London, United Kingdom | | Report spam→
Thanks for that Sion. BTW, your LS post on copyright was a great read and right on the money in my view.

by Thomas Pickard | 02 Apr 2006 13:04 | Male', Maldives | | Report spam→
One year is typical. Most campaigns these days are shorter than that, more like 3-4 months tops, and after that they need totally fresh images. If they “don’t know” then make sure you have your job contract, that they sign before work starts, stating that the images are licensed for one year with renewal possible. Always have a contract before work starts.

by Jonathan Castner | 02 Apr 2006 18:04 | Denver, United States | | Report spam→
How do you handle the re-licensing?

by Andreas Kornfeld | 02 Apr 2006 19:04 | NYC, United States | | Report spam→
Just reposting to see if I can get any more feedback on this thread.

by Thomas Pickard | 04 Apr 2006 08:04 | Male', Maldives | | Report spam→

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Thomas Pickard, Photographer Thomas Pickard
Rarotonga , Cook Islands
Jonathan Castner, Photojournalist Jonathan Castner
Denver , United States
Andreas Kornfeld, Photographer Andreas Kornfeld
[undisclosed location].


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