Okay, now don’t reply with ‘how long is a piece of string’.
What I’m interested in knowing is this: is there a rough guideline that photogs use when providing an estimate/quote in relation to the length of time the client is allowed to use the image(s)?
Example: Let’s say an aid agency wants you to do some editorial work for typical aid agency publications: web site; internal reporting; external reporting; posters etc… and they don’t really know how long they require usage for (I know they should, but what I hear is ‘as long as possible’). Do you provide a price based on 1 year usage? 3 year usage? 5 year usage?
Alternatively, is there some other way you work it out?
I know of a creative agency in New Zealand that does a standard quote for 1 year usage and then doubles for each subsequent year that usage is required.
What I’m trying to do is ensure that when I license images as part of a job, to a client that ’doesn’t really know’ how long they need them for, that I’m maximising revenue I should be earning. At the same time, I don’t want to be doing all photogs a dis-service by licensing images for too long at too low a price – with me?
Let me know if you need me to clarify. Thanks. Thomas
2006-04-02 07:53:33 UTC
Mar 12 2008