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Is the price fair?

Hey everyone,

I did a story and gave it to a magazine in Italy , they run 200.000 copies per week. They would like to use 3 images over 3 double spread pages. They say they would pay between 600 to 800 euro for a reportage story.
These are nice images( set up lights), the story is not new but from a different angle.
As this is a new experience for me , i would like to ask you if these prices are true, reasonable for the today market or are they trying to start of low.
I would really appreciate your thoughts on this.

by Peter Bruyneel at 2009-11-12 16:17:24 UTC italy , Italy | Bookmark | | Report spam→

thanks for checking out my site , but i would like some advice also

by Peter Bruyneel | 12 Nov 2009 17:11 | italy, Italy | | Report spam→
This may help


by Daniel Legendre | 12 Nov 2009 17:11 | Paris, France | | Report spam→

i priced one of my pictures using fotoquote (via photoshelter) for:

region: europe
country: italy
category: editorial/publishing
sub-category: magazine
type: consumer
dimension: double page
circulation: up to 250,000

and the price was just over $1068 US per image. i wasnt sure whether you meant 200,000 or 200 for circulation, if the latter then the price drops to $643 US per image. keep in mind that this pricing profile is set to %100. many photographers charge less to encourage sales. also, because they are buying three images, they may be expecting to be charged a lesser amount because it’s a whole story they are buying, not a’ la carte images.

i am new to pricing as well so if i made an error i am sure someone on lightstalkers will jump in and correct me.

hope this helps.


by David Root | 12 Nov 2009 18:11 (ed. Nov 12 2009) | New York, United States | | Report spam→
Dear David,
fotoquote, as many other association website or journalist unions, is wrong in this case.
first of all Peter is selling a story so, by logic, the mag should pay it in whole and not based upon double pages prices. no matter how many they publish, if you want the story you buy it all. otherwise we freelance would be running around selling singles pics (which already happens too much) and the deep work that one produces on story, giving a plus value to the work than wire agencies, would be totally unworth.
to be more clear: if I m covering a demo or any kind of news then I ll sell pics one by one. if I m producing a story, which implicates a number of hours of research, contacts, brain working, then the photographer should tend to sell the whole story, even more if the story is still unpublished
anyway, fotoquote is wrong: consider that L’Espresso, one of the most prestigious and sold news magazines in Italy, with a circulation of 1 million copies weekly, is buying double pages 400 to 600 euros. And then there are Italian agencies selling even less. But those will die (close business soon, so we dont really care about them.. ahhaha)

open to give any other kind of infos
have a very good day

by Dario Pignatelli | 13 Nov 2009 05:11 | Rome, Italy | | Report spam→
Ciao Peter,
It is not a big deal but I would try to ask a little bit more, 900 euro…. Anyway I think the propose is reasonable (according with the context).

by Stefano Buonamici | 13 Nov 2009 12:11 | barcelona, Spain | | Report spam→
you can also search alamy for a similar image and then enter the info, like 200,000 copies etc. It will then give a price.


by Muhammad Atif | 14 Nov 2009 07:11 | Hanoi, Vietnam | | Report spam→

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Peter Bruyneel, Photographer Peter Bruyneel
Italy , Italy
Daniel Legendre, Photographer Daniel Legendre
Paris , France
David Root, Photographer David Root
New York , United States ( JFK )
Dario Pignatelli, photographer Dario Pignatelli
Rome , Italy ( FCO )
Stefano Buonamici, photographer Stefano Buonamici
Barcelona , Spain ( BCN )
Muhammad Atif, Photographer Muhammad Atif
(Be Inspired)
Burnham , United Kingdom ( LHR )


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