Years ago I acted as a private rep for someone who was a professional award winning newspaper shooter who wanted to expand into other markets. Basically I did the research/calling/mailing work that she would have done for herself had she had the time, and I was able to speak on her behalf about her talent. But it seems like a costly way to go, she paid me hourly..quite an investment just to put out some feelers..I think people actually get saavy interns now to do some of that. But there must be still be some people who do this if you can afford it. I also worked in galleries..you can get exposure this way if they take you on as one of the photographers they represent, and the gallery will be doing a good bit to promote you and your work, but only in line with their own interests. I guess it depends on what kind of liaison you want.
Alternatively, you certainly can pay someone who is top notch who knows the market inside and out, like Mary Virginia Swanson who is a consultant, not an agent, to put you on the right path for your work. She’ll see where your strengths are, and give the appropriate guidance.
02 Mar 2008 15:03
| New York,