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The Supply and Demand of Text vs. Multimedia Content

Here is a must-read article from the Journalism Iconoclast about multimedia:

From Supply and demand is a bitch by Patrick Thornton:

“Right now, there is simply more supply of written content
than there is of demand for it from advertisers.”

“Advertisers love video ads and pre-roll.”

“..realize that video content can get a much higher ad rate
than printed content can.”

“News organizations need to diversify their content.
This means more audio, more video, more multimedia
and — yes — less written content.”

by P. Money at 2008-09-19 02:25:32 UTC (ed. Sep 19 2008 ) Louisville, KY , United States | Bookmark | | Report spam→

It’ll probably still be awhile before advertisers start funneling enough money
into video content to cover the production costs.

But hopefully the market will manage to fix itself before too long.

The D90 and the 5D Mark II appear to be arriving at a good time.

by P. Money | 19 Sep 2008 03:09 | Louisville, KY, United States | | Report spam→
Tomorrow’s truth is yesterday’s heresy.

by P. Money | 23 Sep 2008 19:09 | Louisville, KY, United States | | Report spam→
“The Transformation of NPR” – “Long defined by its radio programming, National Public Radio is reinventing itself as a multiplatform force.”
By Jennifer Dorroh for AJR, October/November 2008:

“This year and next, NPR is tackling an ambitious and comprehensive plan to transform itself into a multimedia force: The organization is asking all of its journalists to rethink their storytelling and audience interaction the way Hill has. … NPR is putting its money (and the John S. and James L. Knight Foundation’s) where its mouth is: The foundation gave NPR $1.5 million to train its 450 editorial employees in digital storytelling skills and to pay for substitutes to fill in for them while they learn. NPR is putting an additional $1 million into the training.”

by P. Money | 04 Oct 2008 17:10 | Louisville, KY, United States | | Report spam→
Google Adds Click-To-Buy Feature to Youtube (October 08, 2008)..

by P. Money | 08 Oct 2008 15:10 | Louisville, KY, United States | | Report spam→
From “Multimedia… but why?”

“There are so many sources of news in the crowded online market that making print articles available online is enough to attract a substantial readership, but not enough to stand out from the crowd. Considering many web readers skim content rather than read it, interactive and multimedia news stories force users to interact with the content rather than passively consume it.

In addition, a good interactive story can yield thousands of Diggs and Stumbles, hundreds of mentions on Twitter and other social networks, and a slew of saves on social bookmarking sites like delicious, which in turn means hundreds of thousands, if not millions, of visitors. All that is worth the extra man hours if it means higher page views which also translates to, for those concerned with the business side of journalism, greater revenue.

A nice multimedia presentation doesn’t even have to be a complex database like those created by the New York Times. Popular Mechanics’ interactive map of proposed North American high-speed train projects could have been a simple infographic, but its interactive Flash graphic was Dugg more than 1,700 times, bookmarked on delicious by more than 60 different users and was Stumbled a gajillion times.”

by P. Money | 11 Feb 2009 22:02 | | Report spam→

by [former member] | 13 Feb 2009 10:02 | | Report spam→

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