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Twitter ISO Head of News and Journalism


Media – Head of News and Journalism (SF or NY)
Full-Time — New York City, NY

Twitter is playing an integral role in the evolution of the news industry — both as a tool for reporters and newsrooms and as a way for consumers to find news in real-time. Twitter has already changed the way news breaks and provided journalists new ways to connect with their readers. We are looking for a seasoned leader to shape and drive the next growth phase of Twitter’s partnership with the news industry. We believe Twitter is a valuable complement to the great work already being done and want to find ways for Twitter to help ensure the industry’s success.

You will be responsible for devising and executing the strategies that make Twitter indispensable to newsrooms and journalists, as well as an essential part of the operations and strategy of news organizations and TV news networks. You should have a strong vision for the broad potential of Twitter and news, while also being able to rigorously manage and scale the news team’s daily impact.

You will be also Twitter’s representative to the News industry. You will manage Twitter’s partnerships with newsrooms in the United States as well its relationships with journalists. You will be responsible for representing Twitter at industry events.

You must have deep experience leading teams in reporting, editing or managing journalists, as well as a strong record of executing strategic partnerships. (This role will report to Head of Media)

Partner Scope:
All US journalists, including those on Twitter and those yet to be on-boarded (there are thousands of US journalists verified on Twitter)
All US news organizations and their digital operations and applications (from The New York Times to Huffington Post to TIME magazine)
All US TV news networks (CNN, Fox News, MSNBC, HLN, Bloomberg, etc.) and all broadcast news programming (from 60 Minutes to local news broadcasts)
Major news organizing bodies (ONA, ASNE, SPJ, etc.)
Key results:
Develop a multiyear year strategy for news that drives substantial increases in:
Volume and quality of professional news content on Twitter, especially in breaking news
Number of journalists using Twitter, both as a tool to aid their reporting and also as a tool to distribute their content
Volume and quality in usage of Twitter as a source in news stories (online and in print)
How widely and effectively Twitter products are used by news organizations—from embedded timelines and Tweets on news sites to adoption of on-Twitter products like Twitter Cards
Volume and quality of on-air integrations across TV news networks
Frequency and engagement level of user behavior around news content on Twitter
Drive breadth and quality of all on-air integrations across a broad roster of news programming, from breaking news to evening newscasts, news magazines, morning news shows, etc.
Partnership management:
Be integrated at the highest executive and editorial levels of the news industry, being an influential part of your partners’ strategic planning efforts (e.g. news gathering, user experience, digital)
Increase the volume, diversity and uniqueness of the news content on Twitter from journalists and a broad range of news partners
Creative leadership: be a creative leader responsible for consistently inventing effective, powerful new best practices that gain broad adoption; foster creative excellence across your team
Scale your team’s impact through operational efficiencies and by managing against specific success metrics
Drive key insights and research that help maximize your team’s efforts
Build a world class team and drive measurable and significant improvements in each individual team member’s performance
Twitter product and strategy:
Influence Twitter product and corporate strategy to ensure the most important needs of news partners and journalists are being met
Articulate a persuasive vision for the potential of news content within the Twitter user experience
Ensure Twitter messaging and marketing materials dominate industry conversation and drives broad adoption
Drive usage of our most trusted media ecosystem products throughout newsrooms and organizations
Success is measured by:
Increase in overall Twitter engagement and activity by journalists and news partners, including their volume of content plays, above-baseline follower growth, engagement metrics and log-in frequency
Scale of the integration of Twitter products and API into news partners’ products, broadcasts and user experiences
Volume and quality of on-air integrations, as measured by the increase in the Tweet volume and engagement per integration
Volume and adoption rate of new best practices you identify, package and market successfully
Effectiveness of systems you design and implement to track growth in usage and content quality amongst news partners and journalists
Scale of use of certified media ecosystem partners by journalists and news partners
Minimum of 15 years in news in editorial or journalism, 10 years of managing teams and at least 5 years executing strategic partnerships

by teru kuwayama at 2013-05-07 17:23:01 UTC | Bookmark | | Report spam→

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teru kuwayama, I/O teru kuwayama
New York , United States


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