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Pricing for image use in product packaging
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At the risk of asking a “how long is a piece of string”, for the first time ever I’ve been asked if I’ll license an image for use on a food product label. The product will be distributed in small supermarkets in a couple of counties in Ireland, so it’s not huge, but definitely considerable. The client isn’t even sure if the product will launch yet, so can’t give me figures on scale.
Now, I know how to prices images for magazines etc. But how does one price for something like this? I’m guessing it’s similiar – €XXX for one year of the product etc.
Any advice welcome…
by
Dave Walsh
at
Fri May 16 16:30:35 UTC 2008
(ed. May 20 2008)
Tokyo,
Japan
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Hi Skippy, yep the site is handy indeed.
the Photojournale article is not mine, it is from some other portuguese guy with the name very similar… never had published anything in Photojournale and like you never really understood the purpose of it. but some good work can be found there (like your ‘dia de los muertos’ story).
take care, Paulo
P.S: Dave, hope the site is handy to you too.
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Well, ironically, I didn’t get the work. I got a call from the potential client today – he first of all said that this product might never get off the ground, so so licensing the image for a span of time product run wasn’t relevant. He then told me that it might be runs of 300,000 but that he wanted to buy the rights to the image, but wouldn’t mind if I used it elsewhere. The thing is, he wanted to do this for the same price (which wasn’t terribly high) – to use the image indefinitely, potentially on all products. I said that I wasn’t willing to enter into an open-ended deal for that kind of money. He told me that other photographers that he was dealing were and that he could “just go online and get any old image” much cheaper than me.
Let’s just say we didn’t do business…
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My reply to him would of been if he feels “any old image” would represent his product well enough then thats what he should do.
For what it’s worth Fotoquote state’s that for a food/beverage label for a run up to 500,000 units, a range from $1600 to $3200 would be in the ballpark. If it were to used for the label & the box the median price would be $3700
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“just go online and get any old image”
niiiiice
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Dave Walsh
Writer, photographer & Me
(What time zone am I in?)
Dublin
,
Ireland
En route to
Santiago
(ETA: Jun 19 2008)
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