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Regarding: Private
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Tim,
The following is in regards to the malicious email you posted on Lightstalkers, one that initiated an a number of comments by people, as yourself, who have never held a copy of Private in their hand, let alone taken the time to see their back copies and/or spoken with the magazines founder and photo editor.
Regretfully, due to work constraints I was not able to reply earlier.
I have read Private for many years, have known and met Oriano (Founder/Director) and Veronique (Photo Editor) about six years ago & for the sake of full disclosure, I would also like to state here that I have collaborated with Private on a couple of issues.
Private exists because Oriano and Veronique have paying day jobs, which help fund the publication. It takes a great deal of imagination to think that the extremly rare single page advertisement on the inside back-cover can generate real revenue. Due to their day jobs, child and daily life grind (and of course lack of funds) Oriano & Veronique have not yet been able to focus on revenue driven initiatives which would keep them afloat and financially stable enough to bring in revenue which could translate into money for the photographers, translator, poets and writers who contribute.
Private has an international distribution, I do not know the details, and although I think it’s no one place to ask, knowing how transparent Oriano & Veronique are, if you ask, they might offer an answer. For the past year or two Private has had a US distributor, you might care to check out the bookstore on St. Marks Place for copies, if you do, please make sure it’s nicely displayed. Italian photography is granted a larger international public, foreign photographers are given a wonderful display in Italy, a very lucrative re-sales market.
Private is located in a small town, miles away from anything resembling a photo bookstore. Before Contrasto started a publishing house, very few foreign photography books were printed in Italian, fewer yet foreign publications were available in the 1 solitary bookstore in Rome which I know of. In contrast, New York, London & Paris offer an incredible amount of shows, lectures, museums collections, easily accessible public and private libraries and yes bookstore (as The Strand, St Marks, ICP and Dashwood books): access to a vast pool of photography-related material and events.
About soliciting material from photographers: although this course of action undoubtedly allows Private to have a unique voice that makes it stand out, which photographers are familiar with Italy enough to know about a black & white photography magazine being published in a small town outside of Bologna? Who might find him/her self passing by Bologna on a job and decide to take a train out to the town where Oriano and Veronique live? Fortunately, the advent of Internet, and lower costs of bandwidth have diminished the frustrating isolation the magazine has experienced. Having harassed them for years…last year was the first time Private could afford the cost of getting over to Visa Pour L’Image in Perpignan.
—Should I point out that relocation is not always a matter of choice and English is not a language everyone is comfortable with?— A running joke Oriano & Veronique have is that their 4ish year old daughter will become the English-speaking editor on the team.
Despite its isolation and lack of funds, Private is a an original magazine with an insightful and overall interesting editorial approach; the issues are often -though not exclusively- monographic, on specific countries (China, Russia, Greece, Mexico, Iran), continents (Africa), territories (Eastern Europe) city’s (Paris), photography agencies (Magnum, Agence VU) and topics (Environment, Earth…).
As a obsessive/compulsive photo editor I can assure you that information on photographers in certain countries is extremely scarce, time consuming to come by and excruciatingly difficult to arrange. Oriano and Veronique’s labor of love (they often refer to the magazine as their “first child”.) is a blend of art and journalism-driven photography, their interesting edits and thoughtful layouts give the magazine a bold big-city style cover and sleek outlook. Private has an impact because of the quality of its content, its understanding of photography as a practice, and consequently, the insight into photographers’ backgrounds it never fails to provide. The truth is that it will be hard for them to survive if they do not generate advertisement, a road which Oriano has resisted by nature, fearing he might have to give up the uninterrupted double-page opening flow of the photo essays. I wish them much luck and hope they will have buckets of paying advertisement, because I would miss the magazine dearly if it were to disappear.
They devoted an incredible amount of time to making a magazine which is unique in Italy. Oriano and Veronique are very respectful of the photographers, photography magazine as their own a vital vehicle through which to tell stories that newsmagazine will not give a proper space to or worse publish.
Photography magazines such as Private, Eight, Source, De l’Air, Gomma, Exit, Imago, Portfolio, Luna Cornea, Influence, Blind Spot, Aperture, OjodePez, Blueeyes, Fotografia – the funding for each is unique, private, part public, advertisement driven etc – generate visibility; they are read by photo editor, photo collectors and art buyers whose job it is to keep up with the large volume of essays being produced by photographers, and keep abreast of new talents. The role these underfunded magazine play in the field is, I am sure you will agree, both fundamental and generally given less recognition than they deserve.
Should the photographers be paid: yes Can Private afford to pay them (at this point and time in their life): no. Should you collaborate with Private: your choice.
In the future, please consider collecting some background info & perhaps doing a little fact checking before you issue a self-righteous, lesson-giving, statement based on assumptions: that is, not only incorrect but taints the good name of Oriano and Veronique, people you have never met and spoken to.
Endnote: all issues are visible on Private’s web site: www.privatephotoreview.com the magazine is available in bookstores in London, Paris, New York, Rome…etc For a complete list, please contact Oriano Sportelli: info@privatephotoreview.com
VERY sincerly, Lucy Conticello
by
Lucy Conticello
at
Sat Jun 09 23:08:26 UTC 2007
(ed. Mar 12 2008)
Paris,
France
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Yeah, well thanks Lucy, but one still needs to pay for professional services no matter what ones personal or philanthropist excuses are.
That is not a malicious, self rightous statement, that is economic fact.
Try getting your car serviced with only issues and excuses and tell us what your response is.
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has nothing to do with car service or hiring folks to mow your lawn and not paying them.
the math is simple, nobody is being “hired” to do anything. if you need a monetary return on your pics then move on to something else.
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This whole attack on Lightstalkers that has been aimed at nonprofitable and non paying high end photography publications of late is incredibly short sighted and self destructive.
Photography is a medium that requires space and context to develop it to its fullest, and those are in serious short supply in many of the major publications that are giving out assignments. The publications that Lucy names offer a space where photographers can engage in discourses and conversations with a caring audience and present work with the room and the editorial freedom that simply doesn’t exist elsewhere.
The media landscape would be impoverished without them.
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Not that I’d ever consider giving my work away, I have to say (with my usual saggitarian/australian bluntness), that I think there’s a huge amount of wank factor at work with people who want the prestige and glory of publishing these zines. Particularly, when you factor that the content that ulimately gives them the cred/glory/prestige/tickets-to-openings-of-envelopes/free-champagne/minions-kissing-feet are ulimately gotten for free. If these so called publishers really aren’t in it for the money, why in the hell aren’t they giving their zines away instead of charging for them???
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because then they couldn’t afford to publish them. which is exactly the same situation photographers are in if they don’t get paid.i.e can’t afford to take the photos.
joseph heller would be proud.
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......... as one who is mainly involved in the fine arts doing stuff for nothing is much the norm, most of us get another job so we can finance our artwork, costs in sculptures can be steep and you have to pay for the materials upfront before you start, even to experiment, grants are very few. I’ll be exhibiting a couple years’ work in September, after costs and if I sold everything there may be something in it for me. other proffessions are in this boat…....
“photographers are in if they don’t get paid.i.e can’t afford to take the photos”........ not true supplement the income with something else… as Ed said no one is holding a gun to your head to participate,.................. I have been invited to exhibit in Sculpture by thr Sea, turned it down because my finances were committed elsewhere.
............................in the end I do stuff for money, stuff for free, stuff that I hope to sell, stuff that I will never sell, stuff I wish I sold, stuff I wish I never did, stuff for free ,stuff because I want to, do stuff ,,,,,,,,, stuff for stuff’s sake..............etc..the stuff on my sites are free to look at ..
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Imants,
Big difference between fine art and exhibiting your work, and a wanna be publisher crowdsoucing his content. Sorry, but I just can’t get past the idea of “let’s do a cool magazine daaarling, and I’m sure if we praise the photographers on what arteests they are, they’ll let us use their work for free.”
Someone stop me before I get really cynical ;-)
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Galleries do it all the time, they have been using artists to promote themselves for yonks, work pretty much the same as some of the magazines out there…......... plus the other caper with your work once you sold it the owner can do as they please with it, copywrite hardly ever remains with the artist, you sell it all lock stop and barrel….............. then some are asking up to 60% commission plus you bear the gallery costs…....... in the end it is one’s choice if they take up an offer whether it be good or bad…..........one thing the mags are not charging you to be there galleries do!!!
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Lucy:
For the record, I have not only held a few copies of Private in my hands, but I have also been a follower and supporter of the magazine since discovering it a number of years ago. Moreover, I have considered submitting work to Private as some of my personal friends were published by Private (in the Metropolitan edition, the Russian edition, The Iran edition and a few others). So, my approach to Tim’s thread (and now to your post) was not one of cynicsm, irony, belligerence or disinformatin. Quite the contrary: it’s a issue I have, along with my wife, thought about for a long time, as a family of artists trying to bare the burden of all these considerations. Since I am both a writer and a photographer and I know Private supports and includes both art forms (literary as well as photographic), I’m approaching Private not from the sole position of a photographer.
Regardless of the myriad and divergent discussions and issues that surfaced on Tim’s post, my single concern was related to the discussion of “expectation” and renumeration for content. Most of us who are non-photojournalists, but spend our lives as “working” photographers do so with considerable difficulty: the same is true, of course, for all occupations and most of us have to juggle innumerable things as well to pay bills, raise children and accomplish the work of being writers and photographers, just as the publishers of Private, to support and sustain our families and our life’s work: some of this is related to photography (teaching, commercial work, print sales, commissions, etc) some of this is not. That Private exists and is a source of extraordinary work and inspiration is incontestable. That the magazine fosters relationships with its photographers, I take your forthright word for that, I applaud this working relationship (though it wasn’t exactly the same situation with some of the Russian photographers on the Russian volume). As I stated on that post, the photography community exists only through the dint of its support of one another, the embracing and the communal dialoque, sponsorship (emotionally, i’m speaking of) and embrace of the varying realities that comprise the sustainability of the practice and the art. My only question to you would be the same one I had raised earlier:
As someone who has also worked on a photography magazine (on line) that showcased and promoted photography/photographers, I find the idea that “photography” is larger than the “photographers” a pretty solipsistic one and accordingly part of the conversation that should and must take place is the role of payment to allow for the sustainability of both the magazine and the photographers who provide the content. Our LS member, Magnum member John Vink eloquently about this as well, went he had tried to create a magazine which payed the photographers (his mantra) though the magazine folded prematurely and at a great personal loss. It is, in fact, a dilemma. Though Private is born of the love of photography and is mantain at great personal expense of the publishers, please try to remember that many many photographers as well make their SOLE livelihood from their photographs and the distribution of that. It is for that reason that many of the members found the idea of a magazine asking for work without renumeration an odious one.
That stipulated, there are critical times when photographers and magazines and communities should and need to support one another, for both short and long term reasons, without constituent demands or financial reimbursement. This is a choice, and ethic really, that each photographer makes and that I personally cannot nor have the right to insist upon a judgment for them. That, however, it increasingly becomes the norm (a problem with ubiquity and market value and means of reproduction and distribution) that the expectation is that publication is the renumeration, period. That is, in fact, to me the most bankrupt of thinking, and that’s not because of money.
In the end, i’ll simply iterate what i wrote at the other post: the magazine has extraordinary content and I am happy that such a magazine exists and that, issue after issue, remains a treasure chest of remarkable work. That, again, the magazine thrives but the photographers, many, who’ve published there continue to have difficulty finding outlet and reimbursement for their work is still an exhaustingly frustrating reality, a tenusous existential reality for all folks out there and a market environment which Private was not responsible creating for but I would hope that after so many issues would consider its own role with relationship to this important discussion. Photographers must (though many do not) critique and understand their responsibility and role in photographing people (they earn money off their subjects) so to the magazines. I make the same critique of myself (to wrestle with the personal benefit i may receive from images and how this relates to people I’ve photograph) that I’ve tried to offer Private and in my responses to Jon L and others.
Incidentally, publication in a magazine, as beautiful as Private, does not mean, a priori, a tumbling of calls from editors/magazines/galleries/investors, etc. It is what it is, no more, no less: publication in a strong magazine.
My hope for Private it that it continues to produce remarkable issues and outlives most others (what’s the half-life of a good magazine, 24 months?? ;) ) and that it also finds a way to pay for its content and for its contributors without bankrupting itself or losing sight of its mandate.
sincerely, bob
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p.s. i just returned from watching Pedro Costa’s 3 hour poem “Vanda’s Room”, so my facility and desire for words is pretty low….so, forgive the typos and the ineloquence ….im not really up for rereading/retyping it…im pooped….to bed….
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The idea that photographers earn from other people’s misery, did not come high on the agenda in these arguments is a puzzle, considering all the hooha about ethics…................then we should realise finger pointing is just that….finger pointing
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imants: indeed…
that’s a major and important discussion point, one i mentioned in my post, and i was going to do an entire riff on that too, but then i thought, bloody hell, everyone is going to hate me on all sides….;))))))....
finger pointing, indeed, is good for only 1 thing and that s for: s#*#!$fp -083m fa dpur23 840237 # %#$ #$.....(edited, in case my son takes a peek) ;)))))...
cheers, b
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Hi Lucy,
I haven’t heard from you in a while, I think the last time was when we hung out in Paris in 2003, as I was on my way out of Iraq and back to New York.
Regarding your letter, my post about Private is an alert and a warning to other LS members. If you interpret it as “malicious,” you certainly have a right to your opinion. However, my post was not written as such. My post is not dissimilar to ones warning about unfair contracts, questionable business dealings involving rights-grabs, magazines which pay too slowly or never pay photographers after a job is shot and the photos are published.
One of the purposes of forums like lightstalkers, editorialphotographers.com, sportsshooter, etc is to spread the word about questionable arrangements.
Here’s a few recent examples: A few years back, The New York Times issued a new contract that included rights-sharing and resale sharing, with only a marginal increase in the day rate. Before that, Corbis tried but failed to share the copyright of the photographers. Sometime in 2002 or later, Getty, AP, The Boston Globe and others either tried to establish or did establish new arrangements which were essentially work-for-hire agreements. People brought these issues to the attention of online photo communities. Discussions, often very heated, ensued.
I don’t recall seeing you participating in the above topics and calling these posts “malicious.”
I have seen the printed magazine as well as the online version. The printed magazine has advertising. Maybe not a lot, but it does. It costs 9 Euros. I am familiar with the costs of book and magazine publishing and I can tell you that you can cover the printing costs just on the 9 Euro cover price alone. So where does the advertising revenue go?
It’s important to have artistically-inclined photojournalism reach the public. But what I can’t understand is why they don’t figure in a profit component at some point, which can be passed on to the photographers – to respect and pay for this hard work. Instead, the general attitude is that it’s an honor to have the work selected and published, and that should be sufficient. Actually, the attitude is that it’s ok for photographers to lose money as well. Well, sorry, that’s not good enough. Photographers need to be paid.
We haven’t even addressed the fact that the stories that grace the pages of such magazines cost the photographers a lot of money to produce. Flights, cars, hotels, fixers, film, etc aren’t free and they come out of the pockets of photographers, in the case of stories not shot while on assignment.
I would suggest: hire an advertising sales person to more actively solicit potential clients, maybe art galleries, for example, to place ads. Raise the cover price from 9 Euros to 12 and give the extra to the photographers. Sure, they’ll sell fewer magazines, but probably not much fewer and the printing costs will go down.
You’re a well respected, very capable and professional editor, no doubt. I respect your opinion, however, I think that the thrust of your letter comes from somewhere very personal. I could be wrong, but you respond as if you are an insider. As you stated, you are of the same nationality as the publishers, you have been a contributing editor, and you are their friend. You have a personal connection to Private on many levels—so you are very close to them, and that might color your strong defense of Private.
Yes it’s a fine magazine, thick paper, quality printing and laminated cover. I’m sure the people who publish it are lovely people who love photography. Still, I have a choice whether I give away my photographs for free, and in this case, I decline. I still think that Private has a questionable arrangement, so I posted an alert, and there was debate. If someone else decides otherwise to have their work published like that, that’s their prerogative and none of my business. However, I retain the right to post a warning, then people can decide for themselves.
Sincerely,
Tim
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Bob Black
Suspect Photog/Writer
(Dreamer- Archer-Husband-Dad)
Toronto
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