This is a new global community interest initiative formed through the collaboration of Shahidul Alam of The Drik Picture Library in Bangladesh and KijijiVision with the aim of:
- providing a platform for indigenous photographers, photographic agencies and image collections from the Majority World* to gain fairer access to global image markets.
- making it easier for image buyers in the â€˜Northâ€™ to find the wealth of fresh imagery emerging
from the Majority World*.
*Majority World is the more accurate term for what has been known as the developing world and the global â€˜Southâ€™.
Market research has confirmed the relevance of this content for current image buyers â€“ there is a shift occurring within the marketplace towards editorial content depicting real everyday lives for which this new imagery from the Majority World is well placed and ideally suited.
Our service is open to meet picture requests and image sales and we also negotiate and obtain assignments for contributing photographers, encouraging clients to reduce their carbon footprint by commissioning photographers of the Majority World and gain access to the balanced view which only indigenous photographers can provide â€“ being of the culture, knowing the local people, speaking the language and having an innate understanding of local context.
Majority World CIC
Majority World is a not-for-profit Community Interest Company (CIC) which actively markets the availability of this image content into the UK, European and US markets – providing the â€˜bridgeâ€™ to enable direct access to the â€˜northernâ€™ marketplace for the work of indigenous photographers from the majority world. We are contributing partners to The WholeEarth Archive with immediate and in depth access to image markets in the UK, France, Holland, Belgium, Germany, Switzerland, Spain and The USA.
Majority World CIC actively campaigns through its advocacy wing: www.majorityworld.org to raise awareness and facilitate debate, acting as a catalyst to change image buying patterns and policy through the mobilisation of a wide range of stakeholders. We enable the discovery of indigenous photographic talent, promoting ethical standards in trade and valuing the authentic, balanced view which indigenous photographers provide.