Toni Greaves iss a documentary, editorial and portrait photographer with a passion for storytelling. Born and raised in Australia, Toni has lived in the United Kingdom and the USA, and is widely traveled. She has an extensive background in design, having worked for over a decade as an Art Director & Creative Director in both the USA and Europe. Her creative career now spans five continents.

Toni was named one of the “30 Emerging Photographers to Watch” by PDN magazine in 2009. She received the Jurors Choice award at CENTER/Review Santa Fe, and was voted one of PhotoLucida’s Critical Mass “Top 50 Photographers”, along with being one of their six Book Award Finalists. She has been featured in the Communication Arts Photography Annual, the American Photography Annual, was a finalist at the New York Photo Awards, and was the recipient of a fellowship by the Johnson & Johnson Foundation, among many other national and international awards. She has served as a visiting artist and guest lecturer at universities in London and the USA.

Her clients include TIME Magazine, The New York Times, Marie Claire, The FADER, The Gates Foundation, Cleveland Clinic, Johnson & Johnson, and Sports Illustrated. Her work has been exhibited in New York, London and China and is held in numerous private collections.

She holds a Masters degree in Visual Communication Design, and is a graduate of the Documentary Photography and Photojournalism program at the International Center of Photography, in New York City. She also holds degrees in both Graphic Design and Journalism.

Toni has a reputation for “seeing beyond” what is immediately apparent in a situation in order to tell a deeper and more personal visual story. She is known for her ability to understand and convey the subtle landscape of human emotion. Her personal projects typically involve spiritually and healing, often focusing on the belief systems that shape an individuals sense of identity, connecting them to their place in the world.

Toni is based in the Pacific Northwest but frequently travels to New York City and to India. She is available for assignments worldwide.